Privacy Policy

Legal Entity

Mazalore Ltd (trading as “Wisdom”), 116 Gadstonos, 3032, M. Kyprianou, House 3&4 Floor, Limassol, Cyprus.

This Privacy Policy describes how Wisdom processes personal data. “We,” “us,” and “our” refer to Mazalore Ltd (Wisdom)

1. Controller; Scope

Mazalore Ltd is the data controller for processing described here (unless stated otherwise). This Policy covers our websites, apps, and integrations.

2. What We Collect

• Account data: email, display name, settings.
• Connection data: where authorized, WhatsApp message content and metadata necessary to provide features; contact metadata is minimized and not used to message your contacts.
• Usage/technical data: device identifiers, IP address, app version, crash/diagnostic logs, telemetry.
• Inferences: non‑medical inferences about emotional tone or patterns derived from your inputs.
• Payment data: handled by app stores or payment processors; we do not store full card numbers.

3. How We Use Data (Purposes & Legal Bases)

• Provide and secure the Services (contract).
• Personalize features and non‑medical insights (legitimate interests or consent where required).
• Prevent abuse, fraud, and safety incidents (legitimate interests).
• Comply with legal obligations (legal obligation).
• Improve reliability and safety using de‑identified/aggregated telemetry (legitimate interests).

We do not use identifiable WhatsApp content for advertising. We do not sell personal data.

4. Model Training & Analytics

We do not use your identifiable conversation content to train foundation models for unrelated products without your opt‑in. We may analyze de‑identified data to improve safety and performance. You may opt out of product analytics in settings where available.

5. Sharing

We share personal data with: (a) service providers (e.g., hosting, storage, analytics, email) under confidentiality and data processing terms; (b) affiliates for operations consistent with this Policy; (c) authorities where required by law; and (d) in corporate transactions (e.g., merger), with protections. We do not share conversation transcripts with advertisers.

6. International Transfers

Where we transfer data outside your country (e.g., to the U.S.), we implement appropriate safeguards, such as Standard Contractual Clauses (SCCs) and, where required, supplementary measures. For UK and Swiss transfers, we use approved addenda.

7. Your Rights

Depending on your location, you may have rights to access, correct, delete, restrict, or port your data; object to certain processing; and withdraw consent. To exercise rights, email privacy@wisdomapp.ai. We will respond within one month (or the period required by law). You may lodge a complaint with your local supervisory authority.

8. U.S. State Disclosures (CCPA/CPRA, etc.)

For California and certain U.S. states, you have the right to know, delete, correct, and opt out of targeted advertising or “sale/share” of personal information. We do not sell personal information for monetary consideration and do not share conversation content for targeted advertising. We honor browser Global Privacy Control (GPC) signals where applicable.

9. Children’s Privacy

We do not knowingly collect personal data from children under 13. If we learn a child under 13 provided data, we will delete it. For teens under the age of majority, parental/guardian consent may be required by local law.

10. Security

We use administrative, technical, and physical safeguards appropriate to the nature of the data (e.g., encryption in transit and at rest, access controls). No system is 100% secure.

11. Data Retention

We retain personal data only as long as necessary for the purposes described, including providing the Services, complying with legal obligations, resolving disputes, and enforcing agreements. You may request deletion at any time; certain records may be retained as required by law.

12. Cookies & Tracking

Our websites may use cookies or similar technologies for essential functions and analytics. Where required, we obtain consent. You can manage preferences via browser settings and our cookie banner. We honor GPC where applicable.

13. Regional Representatives

Where required, we will designate an EU and/or UK representative. Contact details will be made available on our website or upon request.

14. Changes

We may update this Policy. Material changes will be notified (e.g., in‑app notice or email). Continued use indicates acceptance.

15. Contact

Privacy questions or requests: privacy@wisdomapp.ai